About LIGABO

Medical device sales, built on experience.

LIGABO supports international manufacturers of market-ready medical devices in building and developing their sales in Germany.

LIGABO is backed by sales experience since 2010, from regional direct sales in Germany to EMEA-wide sales and leadership responsibility.

Portrait of Joachim König
Joachim König Founder of LIGABO

Experience from different perspectives

Sales seen from more than one angle.

  • Direct sales

    Many years of hands-on sales experience with practices, hospitals and rehabilitation centres.

  • Distributors & sales agents

    Collaboration with a range of sales partners in the national and international medical technology market.

  • Entrepreneurial experience

    Founded and led a specialised distributor of spinal implants in Switzerland.

  • EMEA responsibility

    From regional sales roles in Germany to international sales and leadership responsibility.

Focus

Specialised medical technology.

Many years of work in three specialties provide a practical understanding of complex medical devices, different care structures and what it takes to build sales successfully.

Career background

Experience from leading MedTech companies.

  • Smith+Nephew
  • KLS Martin
  • ulrich medical
  • Centinel Spine
  • CYBERDYNE

Experience from established international MedTech companies, specialised manufacturers and a distribution business of its own now forms the foundation of LIGABO.

Why LIGABO?

Successful market entry takes more than contacts.

Depending on the product, customer group and market phase, direct sales, distributors, sales agents or a combination of models can be the right route.

LIGABO combines this practical sales experience with a clear mission:

To establish market-ready medical devices systematically in Germany, without manufacturers having to build a complete sales organisation of their own from day one.

Looking to enter the German market?

Let's discuss which sales structure fits your product, your target group and your current market phase.

Discuss your market entry →