Agency model
You invoice the customer directly.
- LIGABO handles market development and sales
- Base fee plus success-based compensation
- Fast start without building warehousing or logistics
Medical device sales Germany
Your medical device is market-ready. We bring it to market in Germany.
LIGABO handles sales and market development for international manufacturers in orthopaedics, spine and neurorehabilitation, without you having to build your own sales organisation at market launch.
- Orthopaedics
- Spine
- Neurorehabilitation
Manufacturer
Market-ready medical devices
LIGABO
Market entry · Sales · Account management
- Practices & outpatient centres
- Hospitals
- Rehab centres
The challenge
The product is ready. What's missing is a local sales structure.
Many manufacturers do not reach enough practices, hospitals and rehabilitation centres in Germany. The potential remains untapped. Not because of the product, but because of access.
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No dedicated sales in Germany
The sales structure is missing or too small for the German market.
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An in-house field team ties up resources early
Your own team creates fixed costs before market potential and sales processes have been validated.
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The product does not reach the right users
Relevant clinical users and facilities are not aware of the solution.
Our services
LIGABO becomes your external sales unit.
Not just introductions, but a structured sales process.
From market entry to ongoing account management.
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Analysis
Understand the market
Assess the market, competition and potential of your product in Germany.
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Business development
Develop target accounts
Identify relevant accounts and approach them in a targeted way.
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Clinical adoption
Bring the product into clinical use
Support demos, trial placements and pilot projects on site.
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Growth
Build & manage sales
Closed deals, reference customers and long-term account management.
Focus & network
Focused expertise. Better market reach.
LIGABO is deliberately specialised rather than broad. We concentrate on three specialties and reach the decision-makers who matter for your product.
- Experience, market knowledge and relevant contacts in clearly defined segments
- Complementary products through the same clinical contacts
- Higher sales productivity through specialisation
Therapy areas
- Orthopaedics
- Spine
- Neurorehabilitation
Care settings
- Medical practices & outpatient medical centres
- Hospitals
- Rehabilitation centres
One network, three specialties, three care settings. Several matching products through the same contacts.
Sales models
Two models. Tailored to your market entry.
Distribution model
LIGABO invoices the customer.
- Purchasing and resale via LIGABO
- Responsibility for sales, logistics and service where required
- Terms depend on product, risk and scope of services
Experience behind LIGABO
Sales seen from different perspectives.
Experience with direct sales, distributors, sales agents and hands-on entrepreneurial experience in specialised medical device sales.
- Smith+Nephew
- KLS Martin
- ulrich medical
- Centinel Spine
- CYBERDYNE
Since 2010
Medical device sales from regional direct sales in Germany to EMEA-wide sales and leadership responsibility.
How we work
Human-led sales. AI-supported execution.
Complex medical technology is sold in personal conversations. AI works in the background, so every conversation is better prepared and you always know where your product stands.
Market & sales
- Manufacturer and product assessment
- Market and competitor analysis
- Account prioritisation & meeting preparation
For you as a manufacturer
- Transparent reporting on accounts and pipeline
- Reliable follow-ups and CRM documentation
- Up-to-date sales materials and market feedback
Initial call
Let's talk about your product.
In 30 minutes we clarify whether your product fits our focus and what market entry in Germany could look like.
- Non-binding initial call
- Assessment of market and potential
- A concrete proposal for working together
Thank you.
We will get back to you within two working days with a proposed date.